It caters to organic food domain. The food products certified under NPOP(India Organic) and NOP(USDA Organic) are produced,processed and packaged under Organicana brand.
It caters to Natural Food domain. All the food products grown without the use of pesticides are produced and packaged under Naturoday brand. Though grown organically the Naturoday products do not have organic certifications. The 1st and 2nd year conversion crops for organic productions are also labelled under Naturoday.
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